Brian Casel appeared on 27 podcast episodes as a guest

🎙️ 2 podcast(s) | 🎤 27 interviews | 🗣 20 citations

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From lifelong bootstrapper to raising calm funding - Brian Casel, ZipMessage

 Latest appearence


Brian Casel is a veteran of the bootstrapping game, having left his full-time job back in 2008. You might have heard him on the Boostrapped Web podcast where he shares his journey starting and building software products. Over the years Brian has pretty much done it all, built software businesses, courses, productized services and even sold some along the way. ..


This podcast was published on November 13, 2021



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Indie Bites

by James McKinven

#169: Earning $10k+ Per Month With A Productized Service (And Only 2 Hours Of Work) | With Brian Casel


If there was a way to shift your freelance business in a way that consistently led to higher income, fewer hours, and more predictability, would you be interested in hearing more? This is exactly what Brian Casel did with his business.He created a productized service that allowed him to hire a team to remove most of the work from his plate and allowed him to earn over $10k/mo with less than 2 hours of w..


This podcast was published on October 12, 2021



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6 Figure Creative

by Brian Hood and Chris Graham

From Web Designer to restaurant website SaaS owner with Brian Casel


Brian Casel of Restaurant Engine tells Geordie about working as a restaurant web designer and evolving to become a website SaaS owner. Listen to the podcast for more insights. Brian Casel is an experienced software developer and website designer with many years of experience. Over the years, Brian has evolved from being a freelance web designer into developing a products business. He talks to Geordie about his journey.  Wh..


This podcast was published on July 08, 2021



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Big Break Software Podcast

Launching ZipMessage w/ Brian Casel


It took me a while to draw out what I wanted to say in today’s monologue about our guest. This will be his 6th appearance on the show. With this episode, we’ve covered 4 different SaaS based businesses, with a handful of digital products and one service-based business that’s still running, of which, I’ve never fully interviewed him about. I really should since it’s the cashflow center he has to..


This podcast was published on May 23, 2021



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Matt Report for WordPress, SaaS, and No-Code business

by Matt Medeiros

[PS #0012] The Ins-and-Outs of Building a Content Marketing Service Business with Brian Casel of AudienceOps


Hello Productizers! I have a treat for you - our guest for today is Brian Casel of AudienceOps. Audience Ops is a content marketing business that offers a done-for-you blogging service. They’re focused on helping B2B online companies grow their audience and customer base. Brian is a serial-entrepreneur with great insight into running and scaling up a successful..


This podcast was published on March 24, 2021



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Productize My Service with Tyler Gillespie

by Tyler Gillespie

29/ Brian Casel: Why you should Productize your business


Brian Casel is a product designer who's on a mission to build a business that lasts. * Brian Casel * ProcessKit * ZipMessage * Follow Brian on Twitter Find the full transcript and more at BYLT.co/brian-casel As ..


This podcast was published on March 18, 2021



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Starting Now

by SPYR

E136 - How to Make Client Onboarding a Low Churn Profit-Center (Brian Casel, ProcessKit)


In today’s episode, Joe talks to Brian Casel of ProcessKit - a process-driven project management tool for businesses, automating and streamlining recurring tasks, track progress, and scale company operations with over 1000+ tools using Zapier integration.   Brian shares his experiences as a freelancer and his early days in web designing; how ProcessKit came about, its audience target focus, the challenges of growing customer b..


This podcast was published on March 02, 2021



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WPMRR WordPress Podcast

Building Products in Rails with Brian Casel


[00:01:50] Brian tells us what he does and how he got into Rails.[00:04:15] We learn about Brian’s company, Audience Ops, and ProcessKit, which is a SaaS product that he’s been working on.[00:05:40] Jason is curious to know what it was like for Brian to build his first product on WordPress. Also, he talks about learning Rails to build SaaS apps. [00:11:58] Brian tells us about building Sunrise KPI in Ruby.[00:13:28] Chris is curi..


This podcast was published on February 05, 2021



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Remote Ruby

by Jason Charnes, Chris Oliver, Andrew Mason

Building Processes & Productized Services with Brian Casel


Episode SummaryWe talk with Brian Casel, entrepreneur and creator of ProcessKit and Productize & Scale, about how to create systems that bring order to your business and how to productize your services.Links ProcessKit Productize and Scale GuestOur guest this week is Brian Case..


This podcast was published on December 08, 2020



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The Business of Freelancing

by Panel: Reuven, Margaret, Kai, Meg, Jeremy, Erik

Brian Casel: How to Systematize Your Service Business - EP 114


Service businesses have a problem. They can only scale their business in proportion to the amount of time they can buy. If they sign new clients, that means they need to be able to serve those clients which means they need to hire more employees. If you are doing service work, there is only so much you can increase your prices before you hit a ceiling. So how do we scale a service business such as an agency? How do we free up our..


This podcast was published on October 21, 2020



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The Tim Stodz Podcast

Lifestyle Business Series: Productized Service 101 w/ Brian Casel


My guest today is Brian Casel who is giving us the 101 on productized services and this is a great option for anyone who is wanting to create a location independent lifestyle so that you can travel the world without being tied to a desk. If you are looking for something that won't require you to trade your 50 hours + work week for the same thing in a different place then now is the time to get familiar with the different business models out th..


This podcast was published on October 13, 2020



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Zero To Travel Podcast

by Jason Moore

103 – A productized agency journey with Brian Casel


Brian Casel has built a productized agency that only requires 2-3 hours of his work each week. In this interview you’ll learn how he transitioned from a traditional agency into a productized service and ultimately built his SaaS product, ProcessKit.  Resources mentioned in the episode AudienceOps – blog content productized service


This podcast was published on July 07, 2020



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Agency Highway

by James Rose

Episode 21- Masterminds and Accountability for Startup Founders with Dave Rodenbaugh and Brian Casel



This podcast was published on June 15, 2020



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MicroConf On Air

by Rob Walling

Episode 477 | Assessing Product-Market Fit, How to Find a Mastermind, and More Listener Questions with Brian Casel


Show Notes In this episode of Startups For The Rest Of Us, Rob and Brian Casel of Audience Ops, answer a number of listener questions on topics including assessing product market fit, finding a mastermind and more. Items mentioned in this episode: Bootstrapped Web Podcast The TMBA Podcast Dynamite Circle Productize Course MastermindJam Transcript Rob: […]


This podcast was published on December 31, 2019



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Startups For the Rest of Us

by Startups For the Rest of Us

Episode 474 | Overcoming a 40% Decline in MRR with Brian Casel


Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Brian Casel of Audience Ops, about recovering from a 40% decline in MRR.  They start the story back in 2016 and work through the decline, audience ops rebound, the start of Ops Calendar, and Brian’s decision to learn how to […]


This podcast was published on December 10, 2019



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Startups For the Rest of Us

by Startups For the Rest of Us

609 - Pricing Your Productized Services and Working with Intention with Brian Casel


Today’s co-host is Brian Casel. Brian is a designer and full-stack developer, as well as the founder of ProcessKit and Audience Ops. While Brian started as a freelance designer, he has transitioned into a business owner by productizing his own services.Brian is the founder of multiple productized service businesses, and in recent years has built a few products ..


This podcast was published on September 03, 2019



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Live In The Feast

by Jason Resnick

Episode #230 - Brian Casel Explains Why Productised Services Rule


Serial entrepreneur and full-stack product designer/developer Brian Casel visited the WP Elevation podcast to talk about the value of selling productised services. And although his background is in design, Brian has created a wide variety of products, including a website-as-a-service, a done-for-you content marketing program and an online course. All of which he discusses on this jam-packed episode of the podcast. To read the full show..


This podcast was published on September 02, 2019



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WP Elevation WordPress Business Podcast

by WordPress business specialist Troy Dean featuring Seth Godin, Michael Gerber, Guy Kawasaki, Joe Pulizzi, Andrew Warner, James Schramko, Brian Clark, Ed Dale, Dan Norris and many more.

4. Brian Casel - How to Productize a Service, and Sell It For 6 Figures


I first heard of Brian Casel when he was doing Restaurant Engine. It was a SaaS type website builder for restaurants, built on WordPress multisite.  In this podcast we discuss how he built it, then had to pivot as he learned about his market. It turned out restaurant owners wanted someone to build everything for them, so that became an important part of onboarding customers.  Brian is famous for talking about "productized services," he even has..


This podcast was published on August 06, 2019



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The Product Business

by Scott Bolinger

Brian Casel: The Process of Building a Business


Brian's products mentioned on this episode: ProcessKit Sunrise KPI Automation Guides Bootstrapped Web Podcast AudienceOps Rob's products mentioned on this episode:


This podcast was published on June 08, 2019



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Freelance

by Robert Williams

84: Developer Mindset with Brian Casel


Who’s the mystery voice that only gets better as you listen to this episode? Actually, you’re probably already familiar with the work of the man behind the microphone. Derrick is busy moving to a new home, so Ben’s co-host is Brian Casel of BootstrappedWeb, ProcessKit, Audience Ops, and Sunrise KPI. Today’s Topics Include: Ben and Brian just got back from MicroConf; it’s an annual gathe..


This podcast was published on April 11, 2019



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The Art of Product

by Ben Orenstein and Derrick Reimer

Over $500K/year working just a few hours a week with Brian Casel of Audience Ops


We interview Brian Casel: entrepreneur, product designer, writer, trainer at flagship training program Productize, host of ProductizePodcast and Founder of AudienceOps, a done-for-you content marketing service.Brian Casel has an expert entrepreneur's eye for turni..


This podcast was published on March 13, 2019



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Freelance to Founder

by Millo / The Podglomerate

36. Productized Services and Why You Should Bootstrap with Brian Casel


Curious about Productized Services and how to make them successful? This week we talk to Brian Casel of Audience Ops, a successful productize content service.


This podcast was published on February 26, 2019



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The Bean Ninjas Podcast

by Meryl Johnston: Bean Ninjas CEO, entrepreneur and accountant

LUYC 071: How to Productize and Scale with Brian Casel


Welcome to another episode of Level Up Your Course! Really excited about today’s guest, Brian Casel. Brian is the founder of Productize and Scale and Audience Ops. He’s a master at productizing services. In this episode, we chat about how to leverage the Productized Service model. He also guides us through his course, Productize and Scale, and how he’s built a thriving community. Let’s go! Use customer feedback as your d..


This podcast was published on November 21, 2018



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Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives

by Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur

Productizing your service business, with Brian Casel


Welcome to the Post Status Draft podcast, which you can find on iTunes, Google Play, Stitcher, and


This podcast was published on June 15, 2018



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WordPress | Post Status Podcasts

by Cory Miller, David Bisset

Brian Casel on Idea Fatigue, and Why a Productized Service is the Fastest Way to Make Money


In this week's episode of TGM, Brian and I talk about "idea fatigue", what to do when when your idea is the same as some else's, as well as why Brian believes that a productized service is *still* the fastest way to start generating revenue. Brian has been around the block with more than a few businesses. His newest, AudienceOps, helps businesses with done-for-you written content. But he's also expanding into done-for-you podcasting.


This podcast was published on May 07, 2018



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The Gently Mad

by Adam Clark

SPI 314: From Clients to Passive Income—Productize Your Business with Brian Casel


#314: Learn tips and strategies for productizing—making your client-based business streamlined and scalable—with special guest Brian Casel. Brian shares examples of productizing, advice for hiring staff, and why delegation is the key to a successful productized business. Podcast show notes available here: https://www.smartpassiveincome.com/session314


This podcast was published on April 18, 2018



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The Smart Passive Income Online Business and Blogging Podcast

by Pat Flynn

Episode 85: Validating Your SaaS Product with Brian Casel


How do you know that your new product is going to find customers? Different validation techniques are there to help. Today our guest is Brian Casel — a founder, author, and a fellow podcaster. We talk about his extensive multi-step validation process with Audience Ops, and break down the process (and possible mistakes) for each single step. Podcast feed: subscribe to http://si..


This podcast was published on December 08, 2017



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UI Breakfast: UI/UX Design and Product Strategy

by Jane Portman

CFP 035: Launch and Grow Your Productized Service Business with Brian Casel


Brian Casel is the founder of Audience Ops, the host of the Productize Podcast, and a co-host of the Bootstrapped Web podcast. Throughout his career, he has started, grown, and run multiple productized online service businesses in various industries. Needless to say, he has plenty of expertise, and he..


This podcast was published on November 07, 2017



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Cashflow Podcasting: Authority, Audience Growth and Sales through podcasting

S5B: E12: Brian Casel on building Ops Calendar


On today’s episode Corey and Sam interview Brian Casel about his passion for productized services and how you can launch a SaaS product quickly.  They discuss  Brian’s newest…


This podcast was published on August 11, 2017



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Matt Report for WordPress, SaaS, and No-Code business

by Matt Medeiros

#25 - Brian Casel - Content Marketing Outsourcing


I have spoken with Brian Casel about the right way to outsource content marketing and that content creation is just one side of the equation. Distribution is the other part. We have discussed about the interview process he puts his clients through so his team can tailor content that is specific to that business with its own unique voice. Towards the end he changed hats and we talked about his own business outsourcing practices to finding write..


This podcast was published on July 24, 2017



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The OuchSourcing Podcast

Learn How to Level Up Your Agency by Building a Productized Service Offering w/ Brian Casel


Brian Casel is an entrepreneur, focused on bootstrapping online businesses that combine software with productized services.   Since starting his self-employed career as a professional freelance web designer back in 2008, he built and later sold a web design/SaaS business in 2015. He now runs Audience Ops, a content marketing service focused on helping B2B software companies grow their audience and customer-base.   In addition, he writes and tea..


This podcast was published on July 10, 2017



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The Alex Berman Podcast

25: Brian Casel on How to Validate and Pre-Sell Your SaaS Idea


For the next 3 weeks, I’ll be releasing an episode on Tuesdays and Thursdays, to gear up for on April 9th. These episodes will be focused on self-funded, often solo-founders. Some are on the smaller side, while others have ARRs over 7-figures, but they all have valuable lessons to share for any founder. If you already have a team or have raised money, don’t skip these weeks. To succeed as a self-funded startup, you need to be hyper focused a..


This podcast was published on March 21, 2017



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The Effective Founder

#83: Brian Casel (Part 2) - Founder of Audience Ops


Part two of our talk with Brian Casel about Audience Ops, the new Audience Ops Calendar, and more. Links: Audience Ops Audience Ops Calendar Brian Casel on Twitter


This podcast was published on January 02, 2017



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Bootstrapped

by Steve McLeod

#82: Brian Casel (Part 1) - Founder of Audience Ops


Part one of our talk with Brian Casel about Audience Ops, the new Audience Ops Calendar, and more. Links: Audience Ops Audience Ops Calendar Brian Casel on Twitter


This podcast was published on December 26, 2016



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Bootstrapped

by Steve McLeod

49: Brian Casel on How to Profitably Launch a Product as an Agency


In this episode of Hubstaff’s Agency Advantage Podcast, I’m talking with Brian Casel (Twitter) of Audience Ops. Audience Ops helps businesses grow their audience, email list, and customer-base with done-for-you content marketing. From creating lead magnets to email marketing automation, to writing the blogs themselves, they do it all. Brian was on the 3rd episode... The post


This podcast was published on November 09, 2016



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Agency Advantage - Actionable advice to help digital agency owners, consultants, and freelancers be more successful

by Hubstaff

Brian Casel from Audience Ops


In this episode of Inbound Agency Journey, we welcome Brian Casel from Audience Ops. Brian and Gray discuss how you can productize your services as an inbound agency. Enjoy!


This podcast was published on July 18, 2016



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Agency Journey

by Andrew Dymski and Gray MacKenzie

BI 196: How Brian Casel Productized a Service Business and Attracted 22 Customers in 8 Months


In this episode, Brian and I talked about how he built and sold his first company, and then how he leveraged that expertise to launch his next business. During our discussion, Brian shared with me some key lessons he learned from company #1 and how using these lessons in company #2 has helped him to achieve a lot more, in much less time.


This podcast was published on January 11, 2016



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The Scale Your Agency Podcast | Bright Ideas

3: Brian Casel on Scaling Your Agency with Productized Consulting


Disclaimer: Brian sounds great in this episode, and I, well, I don’t. I messed up and accidentally used my laptop’s microphone to record myself instead of the nice, external one sitting in front of my face. After this episode I’ve fixed most of the kinks in the process, so you guys will just have to bear with me... The post Agency ..


This podcast was published on December 22, 2015



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Agency Advantage - Actionable advice to help digital agency owners, consultants, and freelancers be more successful

by Hubstaff

Episode 29: Launching a Productized Service w/Brian Casel


This Episode Sponsored By: RECORD & RELEASE: Learn How To Podcast In Just One Day Podcasting can help you gain status and notoriety as a subject-matter authority, and effectively build an audience by reaching your entire market. More details Today’s guest is Brian Casel, a return guest, in a first for Chasing Product.  Brian is Read..


This podcast was published on September 23, 2015



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Chasing Product

by Christopher Hawkins

Why to Productize Your Consulting with Brian Casel – 040


Brian Casel specializes in launching and bootstrapping businesses. He is the author of Productize, a course to help freelancers turn their custom services into products. He also runs Restaurant Engine, a combination of SaaS and productized service for the restaurant industry. What Is Productized Consulting? What is the most important thing you can share about pricing? Pricing is more art than science. How […] The post


This podcast was published on April 07, 2015



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Art of Value Show - Discover Value | Create Options | Start Pricing

by Kirk Bowman

#025: Brian Casel on 'Productizing' Your Services


Made to order. That's what most of us do. We deliver customized services to our clients. It's simple and straightforward — at least on paper. The client describes what they need, and you turn around and deliver a customized, made-to-order product. This model works. It's what most clients want. And when done ..


This podcast was published on February 05, 2015



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Smarter Freelancing: Freelance Work | Getting Clients | Freelance Writing | Freelance Design | Ed Gandia

Episode 21: Brian Casel on Productized Services


TRANSCRIPT AND NOTES AVAILABLE HERE: http://doubleyourfreelancing.com/productizedservices/ Have you ever wanted to get away from strictly selling your time for money? Is your long term plan to either escape consulting altogether (through something like bootstrapping your own products) or to remove yourself as a part of your "product"? Sooner or later, almost all of us..


This podcast was published on December 01, 2014



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Double Your Freelancing Podcast

by Brennan Dunn

139 FS How to Turn Consulting Into a Product with Brian Casel


The panelists talk about how to turn consulting into a product with Brian Casel.


This podcast was published on November 27, 2014



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Devchat.tv Episode Roundup

139 FS How to Turn Consulting Into a Product with Brian Casel


The panelists talk about how to turn consulting into a product with Brian Casel.


This podcast was published on November 27, 2014



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The Freelancers' Show

by Top End Devs

EP68: Brian Casel on productized services


Brian Casel is a bootstrapper with a lot of projects: he has a podcast, a hosting platform called Restaurant Engine, and a new course called Productize.We talked about Brian’s story (from developing WordPress themes, to building an audience online) as well as what a productized service is. Show notes Brian’s new course is: 


This podcast was published on October 23, 2014



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Product People

by Justin Jackson

Episode 4: Software Product Marketing & Design w/Brian Casel


Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! Ready for more talk about bootstrapping? Brian Casel joins us for the 4th episode.  We talk about Brian’s experience developing and releasing 2 Saas apps (and more!). We also get to cover some Read More The..


This podcast was published on September 23, 2013



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Chasing Product

by Christopher Hawkins

Launching a SaaS product using WordPress with Brian Casel


Making money while you sleep is awesome. Making money while you sleep using WordPress is even better. Meet Brian Casel of CasJam Media. In episode #3 of The…


This podcast was published on November 29, 2012



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Matt Report for WordPress, SaaS, and No-Code business

by Matt Medeiros

Brian Casel also hosts 2 podcasts