Brian Casel is a veteran of the bootstrapping game, having left his full-time job back in 2008. You might have heard him on the Boostrapped Web podcast where he shares his journey starting and building software products. Over the years Brian has pretty much done it all, built software businesses, courses, productized services and even sold some along the way. ..

This podcast was published on November 13, 2021

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If there was a way to shift your freelance business in a way that consistently led to higher income, fewer hours, and more predictability, would you be interested in hearing more? This is exactly what Brian Casel did with his business.He created a productized service that allowed him to hire a team to remove most of the work from his plate and allowed him to earn over $10k/mo with less than 2 hours of w..

This podcast was published on October 12, 2021

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Brian Casel of Restaurant Engine tells Geordie about working as a restaurant web designer and evolving to become a website SaaS owner. Listen to the podcast for more insights. Brian Casel is an experienced software developer and website designer with many years of experience. Over the years, Brian has evolved from being a freelance web designer into developing a products business. He talks to Geordie about his journey.  Wh..

This podcast was published on July 08, 2021

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It took me a while to draw out what I wanted to say in today’s monologue about our guest. This will be his 6th appearance on the show. With this episode, we’ve covered 4 different SaaS based businesses, with a handful of digital products and one service-based business that’s still running, of which, I’ve never fully interviewed him about. I really should since it’s the cashflow center he has to..

This podcast was published on May 23, 2021

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Hello Productizers! I have a treat for you - our guest for today is Brian Casel of AudienceOps. Audience Ops is a content marketing business that offers a done-for-you blogging service. They’re focused on helping B2B online companies grow their audience and customer base. Brian is a serial-entrepreneur with great insight into running and scaling up a successful..

This podcast was published on March 24, 2021

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Brian Casel is a product designer who's on a mission to build a business that lasts. * Brian Casel * ProcessKit * ZipMessage * Follow Brian on Twitter Find the full transcript and more at BYLT.co/brian-casel As ..

This podcast was published on March 18, 2021

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In today’s episode, Joe talks to Brian Casel of ProcessKit - a process-driven project management tool for businesses, automating and streamlining recurring tasks, track progress, and scale company operations with over 1000+ tools using Zapier integration.   Brian shares his experiences as a freelancer and his early days in web designing; how ProcessKit came about, its audience target focus, the challenges of growing customer b..

This podcast was published on March 02, 2021

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Episode SummaryWe talk with Brian Casel, entrepreneur and creator of ProcessKit and Productize & Scale, about how to create systems that bring order to your business and how to productize your services.Links ProcessKit Productize and Scale GuestOur guest this week is Brian Case..

This podcast was published on December 08, 2020

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Brian Casel has built a productized agency that only requires 2-3 hours of his work each week. In this interview you’ll learn how he transitioned from a traditional agency into a productized service and ultimately built his SaaS product, ProcessKit.  Resources mentioned in the episode AudienceOps – blog content productized service

This podcast was published on July 07, 2020

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Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Brian Casel of Audience Ops, about recovering from a 40% decline in MRR.  They start the story back in 2016 and work through the decline, audience ops rebound, the start of Ops Calendar, and Brian’s decision to learn how to […]

This podcast was published on December 10, 2019

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Who’s the mystery voice that only gets better as you listen to this episode? Actually, you’re probably already familiar with the work of the man behind the microphone. Derrick is busy moving to a new home, so Ben’s co-host is Brian Casel of BootstrappedWeb, ProcessKit, Audience Ops, and Sunrise KPI. Today’s Topics Include: Ben and Brian just got back from MicroConf; it’s an annual gathe..

This podcast was published on April 11, 2019

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We interview Brian Casel: entrepreneur, product designer, writer, trainer at flagship training program Productize, host of ProductizePodcast and Founder of AudienceOps, a done-for-you content marketing service.Brian Casel has an expert entrepreneur's eye for turni..

This podcast was published on March 13, 2019

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How do you know that your new product is going to find customers? Different validation techniques are there to help. Today our guest is Brian Casel — a founder, author, and a fellow podcaster. We talk about his extensive multi-step validation process with Audience Ops, and break down the process (and possible mistakes) for each single step. Podcast feed: subscribe to http://si..

This podcast was published on December 08, 2017

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Brian Casel is the founder of Audience Ops, the host of the Productize Podcast, and a co-host of the Bootstrapped Web podcast. Throughout his career, he has started, grown, and run multiple productized online service businesses in various industries. Needless to say, he has plenty of expertise, and he..

This podcast was published on November 07, 2017

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On today’s episode Corey and Sam interview Brian Casel about his passion for productized services and how you can launch a SaaS product quickly.  They discuss  Brian’s newest…

This podcast was published on August 11, 2017

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I have spoken with Brian Casel about the right way to outsource content marketing and that content creation is just one side of the equation. Distribution is the other part. We have discussed about the interview process he puts his clients through so his team can tailor content that is specific to that business with its own unique voice. Towards the end he changed hats and we talked about his own business outsourcing practices to finding write..

This podcast was published on July 24, 2017

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Brian Casel is an entrepreneur, focused on bootstrapping online businesses that combine software with productized services.   Since starting his self-employed career as a professional freelance web designer back in 2008, he built and later sold a web design/SaaS business in 2015. He now runs Audience Ops, a content marketing service focused on helping B2B software companies grow their audience and customer-base.   In addition, he writes and tea..

This podcast was published on July 10, 2017

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For the next 3 weeks, I’ll be releasing an episode on Tuesdays and Thursdays, to gear up for on April 9th. These episodes will be focused on self-funded, often solo-founders. Some are on the smaller side, while others have ARRs over 7-figures, but they all have valuable lessons to share for any founder. If you already have a team or have raised money, don’t skip these weeks. To succeed as a self-funded startup, you need to be hyper focused a..

This podcast was published on March 21, 2017

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Part two of our talk with Brian Casel about Audience Ops, the new Audience Ops Calendar, and more. Links: Audience Ops Audience Ops Calendar Brian Casel on Twitter

This podcast was published on January 02, 2017

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Part one of our talk with Brian Casel about Audience Ops, the new Audience Ops Calendar, and more. Links: Audience Ops Audience Ops Calendar Brian Casel on Twitter

This podcast was published on December 26, 2016

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In this episode of Hubstaff’s Agency Advantage Podcast, I’m talking with Brian Casel (Twitter) of Audience Ops. Audience Ops helps businesses grow their audience, email list, and customer-base with done-for-you content marketing. From creating lead magnets to email marketing automation, to writing the blogs themselves, they do it all. Brian was on the 3rd episode... The post

This podcast was published on November 09, 2016

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Brian Casel specializes in launching and bootstrapping businesses. He is the author of Productize, a course to help freelancers turn their custom services into products. He also runs Restaurant Engine, a combination of SaaS and productized service for the restaurant industry. What Is Productized Consulting? What is the most important thing you can share about pricing? Pricing is more art than science. How […] The post

This podcast was published on April 07, 2015

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Made to order. That's what most of us do. We deliver customized services to our clients. It's simple and straightforward — at least on paper. The client describes what they need, and you turn around and deliver a customized, made-to-order product. This model works. It's what most clients want. And when done ..

This podcast was published on February 05, 2015

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TRANSCRIPT AND NOTES AVAILABLE HERE: http://doubleyourfreelancing.com/productizedservices/ Have you ever wanted to get away from strictly selling your time for money? Is your long term plan to either escape consulting altogether (through something like bootstrapping your own products) or to remove yourself as a part of your "product"? Sooner or later, almost all of us..

This podcast was published on December 01, 2014

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The panelists talk about how to turn consulting into a product with Brian Casel.

This podcast was published on November 27, 2014

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The panelists talk about how to turn consulting into a product with Brian Casel.

This podcast was published on November 27, 2014

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Brian Casel is a bootstrapper with a lot of projects: he has a podcast, a hosting platform called Restaurant Engine, and a new course called Productize.We talked about Brian’s story (from developing WordPress themes, to building an audience online) as well as what a productized service is. Show notes Brian’s new course is: 

This podcast was published on October 23, 2014

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